The Human Heart 🫶🏽

Forget your funnels, ditch your “yield,”
Your conversion rates and data fields.
No algorithms know the art
Of one good human, heart-to-heart.

A donor’s not a “prospect” cold,
A lead to nurture, buy and sold.
They’re someone’s mom, a teacher, friend—
With stories, dreams, and love to lend.

You can’t “optimize” compassion’s call,
Or A/B test why people fall
In love with causes, movements, dreams—
It’s messier than your data streams.

The magic happens when you see
Not wallets, but humanity.
When you stop talking about “ROI”
And start with “Hi, I’m Sarah. Why
Do you care about kids like these?
What keeps you up? What brings you peace?”

Your spreadsheet doesn’t know that Jane
Lost her own child to that same pain
Your nonprofit fights every day—
That’s why she gives her heart away.

So keep your pipes and fancy tools,
Your marketing automation rules.
True fundraising’s an ancient art:
One human reaching for another’s heart.

It’s coffee conversations, tears,
Shared laughter, hopes, and sometimes fears.
It’s “Thank you” notes written by hand,
And taking time to understand.

The best gift officers know it’s true:
People give to people—not to you,
Your brand, your case, your slick campaign,
But to the hearts that share their pain.

So be human first, then ask.
That’s fundraising’s sacred task.