Beyond the Headlines: Why Your Revenue Portfolio Deserves a Deeper Look
The latest Giving USA report tells us that charitable giving remains stable, but if you're leading a nonprofit organization, you might be wondering why that stability isn't reflected in your own donor file. You're not alone. Across my recent work with a large federated nonprofit organization, I'm seeing a troubling disconnect between national giving trends and the reality many organizations face: declining individual giving despite what the headlines suggest.